Of late, you have felt completely mesmerised by all the Diwali fashion splayed on your social media, especially Instagram. All the brands that you know and love have unveiled a paradise of festive clothing that aims to appeal to any enthusiastic fashionista. There are sweet deals and irresistible offers everywhere you look.
How did we get here, you wonder. You remember a time when you would embark on an earnest shopping expedition weeks before the festival of lights in brightly-lit malls of Mumbai and other hidden gems outside them to find the perfect Diwali outfit. After hours or even days of scouting, you’d spot the perfect outfit. That too, after asking a plethora of questions to the shopkeeper and caressing the fabrics as well as trying something on and moving on to the next piece if it didn’t suit your liking.
However, times have changed. Now you see a row of pictures of a model wearing the outfit you’re eyeing. The 24/7 Customer Service button pops up at the bottom right of your screen and you feel impressed after looking at the Follower count of the brand you wish to shop from.
The world is running at such a fast pace that sometimes, it’s hard to keep up. The fashion world, in particular, is blooming, blossoming and thriving on social media like nothing else.
Fashion and lifestyle content creators are investing hours in scrolling and searching for the best festive outfit, as they have to ensure that what they buy has to be on the same page as today’s trends but also aligns with their individuality.
You must admit that in your search for the “perfect” festive attire, you missed having a real connection to the clothing you’d be wearing on the festival of lights.
Regardless, you are one with the times. So, online shopping doesn’t bother you as much as it elicits a nostalgic reaction deep within.
This reminds you that you’ve had a realization about Diwali fashion after shopping for your festive outfits. Designers, both big and small, are bringing the best of both worlds to the wearers. This means that they are creating the kind of sartorial choices that intermingle the traditional and modern aspects of clothing.
Imagine your surprise when you saw someone wearing a traditional corset! The idea itself is so innovative that the garment in pictures and reality would look breathtakingly beautiful. It’s the apt embodiment of Indian fusion wear.
Another Diwali fashion trend which you admire is that of monotone Sarees and Alia Bhatt’s character Rani deserves credit for giving them the popularity they deserve. The Saree could be crafted from any fabric or drenched in any dye, but its simplicity and sophistication wouldn’t escape anybody’s eye.
You hope reading this analysis on Diwali fashion gave you some clarity about what you can opt to wear and that maybe, it reminded you of real shopping instead of Reel shopping.
Reshmaa Ajbani
Luxury Lifestyle Influencer
