With the fresh infusion, ANNY sets sights on ₹100 Cr ARR and disrupting the accessible luxury space for Indian women
New Delhi, [India], July 23, 2025: ANNY, India’s first real-time, inventory-light fashion-tech brand in the accessible luxury segment, announces the successful close of its ₹10 Cr Pre-Series A funding round. The round was led by Atomic Capital, a prominent early-stage investor with a strong track record in scaling disruptive consumer-tech and D2C brands. The strategic partnership with Atomic Capital goes far beyond capital. Known for its hands-on operational expertise, data-driven approach, and focus on sustainable scaling, Atomic aligns deeply with ANNY’s mission to reshape the way modern Indian women discover and experience fashion. The investment marks a significant milestone in ANNY’s journey as it continues to innovate at the intersection of technology, fashion, and consumer delight.
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“We’ve built ANNY with a clear vision, to offer high-quality, globally inspired fashion at accessible prices for modern Indian women. Our vertically integrated model, coupled with real-time trend responsiveness, allows us to minimize inventory risk and maximize consumer joy. With Atomic Capital’s backing, we’re not just scaling faster, we’re scaling smarter. This investment fuels our ambition to become a ₹100 Cr+ ARR brand by next year and drive a true movement in India’s fashion-tech landscape,” said Mr. Japjot Singh, Founder and CEO of ANNY.
Apoorv Gautam, Founder of Atomic Capital, said, “As Indian consumers’ discretionary expenditure grows, fashion is expected to capture a large part of the discretionary spending. ANNY is building a unique right to win on the back of operational and supply chain excellence, coupled with consumer love and strong traction. From the day we first met the team, we were convinced about partnering with them. The founders are building in a very capital efficient manner and they value us beyond just the capital. “
The capital raised in this round will be strategically deployed across key growth areas to accelerate ANNY’s vision. A significant portion will be directed towards expanding product categories and driving innovation to keep pace with evolving consumer preferences. The company also plans to enhance its proprietary tech stack, enabling more efficient real-time trend adaptation and seamless customer experiences. In parallel, ANNY will focus on hiring key leadership talent and strengthening its core team to support its next phase of scale. Strengthening distribution channels and fostering deeper community engagement are also high on the agenda, along with ramping up marketing efforts to build stronger brand visibility and loyalty.
Founded in 2023 by Japjot Singh (CEO), Aveen Kaur (COO), and Rahul Tanwar (CTO), ANNY was born to solve a timeless problem – the feeling of “nothing to wear.” With a real-time, data-powered fashion engine, ANNY delivers globally trending, premium-quality styles at unmatched speed and prices.
In just over a year, the brand has scaled 8X, driven by a vertically integrated model, trend-led design, and deep consumer insight. Now expanding into new categories, ANNY is redefining how Indian women discover and shop fashion – forward, smart, and effortlessly stylish.
About ANNY
Founded in 2023, ANNY is a multi-category accessible luxury fashion brand revolutionizing the way modern Indian women experience fashion. Built on a real-time, inventory-light model, ANNY delivers globally inspired, high-quality fashion at accessible prices. With a vertically integrated supply chain and a proprietary tech stack, the company ensures speed, efficiency, and customer delight at every step. ANNY is on a mission to become the go-to fashion destination for women across India by combining agility, innovation, and a deep understanding of style and culture.
About Atomic Capital
Atomic Capital is a Mumbai-based early-stage venture capital firm founded in 2024 by Apoorv Gautam, an industry veteran with over 18 years of experience in investing, consulting, and strategic leadership. Apoorv brings deep operating and strategic insight from his prior roles at Rivigo, McKinsey, Bain, and a leading VC fund, positioning Atomic as a high-impact partner for early-stage growth. The firm backs ambitious founders building high-potential consumer and consumer-tech brands, combining capital with hands-on support. With a unique operating VC playbook and collaborative approach towards working with founders to unlock scale. This is Atomic Capital fund and it is already over-subscribed with INR 400CR+ commitments against initial target size of INR 250Cr.
