In today’s fast-evolving wellness landscape, finding trustworthy, science-backed nutrition for growing children remains a pressing challenge. Bridging this critical gap is Shruti Sharma, a mother on a mission and the visionary behind SupaFuelz — India’s first clean-label, youth-focused performance nutrition brand.
In this exclusive interaction, Shruti shares what sparked her entrepreneurial journey, how SupaFuelz is redefining kids’ nutrition with transparency, safety, and purpose, and what’s next in the brand’s quest to fuel India’s next generation of champions.
1. What personal or market insight sparked the journey of creating SupaFuelz?
The inspiration behind SupaFuelz was both deeply personal and professionally informed. As a parent and someone who has worked with reputed food brands like Britannia and Mother Dairy, I saw first-hand the lack of clean, reliable nutrition options tailored specifically for growing children. Most products were either sugar-loaded or designed for adults. There was a clear gap between what children need for their physical and cognitive development and what was actually available. That disconnect became the starting point for SupaFuelz India’s first clean-label performance nutrition brand, created by a mom, for young champions.
2. How do you guarantee safety, quality, and effectiveness in every product meant for growing kids?
Every SupaFuelz product is developed with three non-negotiables: science-backed safety, clean-label ingredients, and age-appropriate effectiveness. We collaborate closely with food technologists, pediatric nutritionists, and researchers from CFTRI to ensure our formulations meet the highest standards. All our products are manufactured using robotic precision in a USFDA-certified facility, leaving no room for contamination or human error. We also rigorously test every batch for quality, and ensure no harmful additives, preservatives, or artificial sweeteners ever make their way into a SupaFuelz pack.
3. In a crowded nutrition space, what truly sets SupaFuelz apart for today’s parents and children?
SupaFuelz isn’t just another kids’ supplement. What makes us truly different is our clean-label promise zero nasties, no fillers, and ingredients you can trust. We’re proudly India’s first youth-centric performance nutrition brand, focusing exclusively on the unique needs of growing kids aged 8–19. While others design for general wellness, we fuel performance be it in academics, sports, or overall growth. And unlike products that just borrow from adult formulations, our blends are precision-developed for adolescent physiology. Add to that our commitment to transparency, taste kids actually enjoy, and parental peace of mind and that’s the SupaFuelz difference.
4. How do you blend age-old Ayurvedic wisdom with modern nutritional science in your formulations?
We believe that tradition and science don’t have to be at odds they can actually powerfully complement each other. Our formulations carefully integrate Ayurvedic superfoods like Ashwagandha, Brahmi, and Shankhpushpi known for enhancing stamina, focus, and immunity with modern clinical nutrition principles. Everything we include is backed by published research and adjusted for safety and efficacy in young bodies. It’s a holistic approach where ancient Indian knowledge meets cutting-edge nutrition to deliver functional benefits without compromise.
5. What exciting innovations or milestones can we expect next from SupaFuelz?
We’re just getting started. Our mission is to build a generation of healthy, confident, and high-performing kids and that journey includes many exciting milestones ahead. Very soon, we’ll be expanding into newer formats and product ranges tailored to different age brackets and health goals, including brain health, sports nutrition, and immune boosters. We’re also scaling our reach through schools, pediatric clinics, and sports academies across India. And of course, we’re investing in tech-enabled personalization, so every child can get what their body specifically needs. At SupaFuelz, we’re not just making products we’re building a movement for smarter, cleaner, and better youth nutrition.
