Pune, (Maharashtra) [India], March 17 2025: This season, step into effortless style as Kraus Jeans, India’s beloved homegrown womens’ denim brand, unveils its third store in Pune at Elpro City Square Mall. Spanning 720 sq. ft., the new space celebrates fresh fashion and impeccable fits, launching alongside the Spring-Summer ‘25 Collection – ‘Summer State of Mind.’
Designed for the modern woman who seamlessly blends comfort with trend-forward style, the latest collection brings a vibrant mix of pop-hued graphic tees, trend forward baby tees, cargoes, flared jeans, timeless skinnies, comfy wide leg denims, breezy shirts, and more—perfect for sun-drenched days and campus-ready wardrobes.
With a legacy spanning over two decades, Kraus Jeans remains deeply rooted in its ‘Made-in-India’ promise, overseeing every aspect of design, production, and finishing in-house. This commitment ensures unparalleled quality, innovative designs, optimized speed to market, for silhouettes that are crafted to complement the Indian body type.
Speaking on the occasion, Mr Ravi Punjabi, Co-Founder, Kraus Jeans, said, “Denim is more than just clothing—it’s a lifestyle, an expression of confidence, and a reflection of individuality. At Kraus Jeans, we understand the importance of the perfect fit at the right price, and our commitment to offering that to our customers is unwavering. The love and trust of our customers have been the driving force behind our expansion, and we are thrilled to open our third store in Pune—a city that embodies youthful energy and fashion-forward sensibilities.
With every collection, we continue to refine our designs, ensuring they not only celebrate style but also cater effortlessly to the Indian body type. As we grow, so does our promise—to keep delivering denim that feels as good as it looks.”
Bridging the gap between affordable fashion and timeless wardrobe essentials, Kraus Jeans offers effortlessly versatile pieces that evolve with a woman’s lifestyle.
About Kraus Jeans
Born in Mumbai, Kraus Jeans has been at the forefront of reimagining denim for the modern Indian woman. Marrying comfort, durability, and style, the brand has carved a niche in the affordable fashion segment, priding itself on meticulous craftsmanship and trend-conscious designs. With 12 exclusive brand outlets across India, Kraus Jeans is more than just fashion—it’s a statement of effortless confidence.
Visit the New Pune Store:
📍1st Floor, Elpro City Square Mall, MG Road, Chinchwad Gaon, Pimpri-Chinchwad, Maharashtra 411033.
