Mumbai, (Maharashtra) [India] December 16th, 2024: Curl Care, India’s pioneering e-commerce brand specializing in expertly formulated hair care products for curly and wavy hair, has entered the world of quick commerce. The brand is now available on Blinkit, the leading quick commerce platform, bringing its celebrated range of hair care solutions to customers in Mumbai with faster delivery than ever before.
Since its inception in 2019, Curl Care has become a trusted name for curly-haired individuals seeking premium, cruelty-free products tailored to their unique needs. The brand’s product line, including the Untangled Shampoo, Intensive Hydrating Conditioner, Define & Shine Curl Cream, and more, is now just a click away, with delivery times as quick as 10 minutes for Blinkit users in Mumbai.
The addition of Curl Care products to Blinkit reflects the brand’s commitment to offering seamless, convenient access to high-quality hair care. It also marks an important step in reaching a broader audience while staying true to its mission of empowering individuals to embrace their natural curls.
Simran Sainani, Founder & CEO of Curl Care, commented on the development:
“At Curl Care, we’ve always believed in redefining hair care with innovative products and unparalleled customer experiences. Partnering with Blinkit allows us to take our commitment to the next level by making Curl Care more accessible to our customers in Mumbai. We are thrilled to be part of the quick commerce revolution and look forward to bringing more smiles to curly-haired individuals with this exciting collaboration.”
The move comes at a time when quick commerce is rapidly gaining traction across India, enabling brands to connect with their audiences in ways that prioritize convenience and immediacy. For Curl Care, this partnership opens up new avenues to further its vision of celebrating individuality and transforming hair care for curly-haired individuals.
About Curl Care:
Curl Care is a cruelty-free, homegrown hair care brand dedicated to providing expertly formulated solutions for curly and wavy hair textures across all age groups. Launched in 2019, the brand’s mission is to empower individuals to embrace their natural curls with confidence. Curl Care’s innovative product line, including the recently launched Ayurvedic Inari Naturals, is a testament to its dedication to quality and sustainability.
