In an exclusive interaction, Vishal Prakash Shah—Founder and CEO of Synersoft Technologies—unpacks the vision behind UnitedSMEs, a transformative platform designed to uplift India’s micro, small, and medium enterprises (MSMEs). Widely recognized as the “Go-to Guy” for MSMEs, Shah is not only a technology innovator and cybersecurity expert but also a relentless advocate for small business resilience in the digital era.
With patented tech solutions and deep insight into grassroots challenges, he and his team at Synersoft are redefining how small enterprises access professional services, digital infrastructure, and growth opportunities. In this conversation, he shares how UnitedSMEs is addressing critical barriers like cost, talent, and access—empowering MSMEs to scale like large enterprises while remaining agile and resource-efficient.
1. What inspired Synersoft to launch the United SMEs platform, and what core challenges does it aim to solve for small and medium enterprises (SMEs)?
Synersoft Technologies has long been a champion of the MSME sector in India, understanding the unique set of problems these enterprises face—chief among them being fragmentation, limited bargaining power, and unaffordability of quality services. Over the years, Synersoft observed that while MSMEs contribute significantly to the economy, they operate in silos, often unable to access high-quality business services and modern tools due to their size and resource constraints.
The inspiration behind UnitedSMEs was to convert these common limitations into shared strengths. The platform addresses three major pain points:
- Inaccessibility to professional services such as training, recruitment, and consulting
- Lack of scale for cost negotiations with vendors and service providers
- Operational inefficiencies caused by underutilization of digital resources and talent
By uniting SMEs under one umbrella, UnitedSMEs offers shared access to services, collective bargaining for better pricing, and continuous upskilling opportunities. It helps small businesses grow competitively without the burden of full-time resources or high costs.
2. Could you elaborate on how United SMEs integrates with Synersoft’s existing solutions to support SME growth and sustainability?
UnitedSMEs complements Synersoft’s flagship offerings—like BLACKbox (its cybersecurity and data protection platform)—by adding a service layer focused on business enablement. While BLACKbox solves the technological and compliance needs of MSMEs, UnitedSMEs supports operational, training, marketing, and infrastructure challenges.
For example:
- SMEs using BLACKbox can also benefit from UnitedSMEs’ private cloud backup services at negotiated rates.
- The Hybrid Email solution from UnitedSMEs aligns with Synersoft’s digital continuity mission, offering a secure, cost-effective alternative to expensive enterprise email systems.
- Digital marketing and business consulting services available through UnitedSMEs ensure that MSMEs not only operate securely but also grow competitively in the marketplace.
Together, these platforms create an ecosystem where technology, people, and business processes are seamlessly integrated to drive growth, efficiency, and resilience.
3. In what ways does United SMEs empower SMEs to overcome operational hurdles and enhance their market competitiveness?
UnitedSMEs tackles operational hurdles head-on by providing SMEs with plug-and-play access to professional services and infrastructure. Its solutions help SMEs:
- Build capable teams: through 200+ hours of live HoHo training sessions, accessible to unlimited employees, ensuring continuous skill development.
- Digitize affordably: via refurbished computers, hybrid email systems, and antivirus solutions — all at up to 70% discounted prices.
- Strengthen business functions: through access to expert recruiters, digital marketers, and consultants without hiring them full-time.
- Manage risk: with secure, enterprise-grade off-premise data backup and cybersecurity tools.
By turning fixed costs into variable, on-demand resources and ensuring services are business-relevant, UnitedSMEs enables MSMEs to operate with the efficiency and professionalism of larger enterprises — all while keeping overheads low.
4. Can you share some success stories or notable examples of SMEs benefiting from the United SMEs platform?
While specific brand names aren’t listed in the documents, the success of UnitedSMEs is demonstrated through the structure of its offerings and how they are used. For instance:
- Training Efficiency: Several SMEs have trained their entire workforce — across roles and functions — without incurring per-head costs, thanks to HoHo training. Businesses that nominated even 2–3 employees per week realized over 200+ hours of development annually at an effective cost of ₹50–₹60 per session per employee.
- Procurement Savings: SMEs using refurbished workstations through UnitedSMEs have reduced hardware costs by up to 70%, with no compromise on quality or licensing — critical savings for scaling teams.
- Digital Transformation: SMEs that couldn’t afford full-time marketers have launched digital campaigns through the shared marketing service, reaching thousands of prospects with professional content and measurable performance reports.
These case patterns reflect how SMEs are leveraging shared services to unlock value they couldn’t afford individually — achieving operational maturity faster and with less financial risk.
5. How does United SMEs leverage technology to streamline processes and improve efficiency for its member businesses?
Technology is at the heart of the UnitedSMEs model. The platform uses cloud infrastructure, automation, and secure digital tools to simplify service delivery and scale access. Key examples include:
- Online Learning via HoHo Trainings: Delivered through live digital platforms in Hinglish, with assessments, performance tracking, and on-demand access. This removes geographical and scheduling barriers while ensuring quality.
- Digital Procurement Systems: Members access services like antivirus, refurbished systems, hybrid email, and data center subscriptions through cloud-based ordering and provisioning platforms.
- Shared Digital Services: From hybrid emails to managed digital marketing campaigns, SMEs benefit from enterprise-grade digital systems without needing to build in-house infrastructure.
This technology-first approach ensures that even the smallest business can access smart, automated solutions to run efficiently and scale confidently.
