India’s decorative paints market is evolving rapidly, with consumers increasingly seeking products that combine aesthetics, durability, convenience and long-term value. As the segment moves towards more premium and performance-led solutions, brands are also focusing on purposeful innovation to address changing customer and channel requirements.
Against this backdrop, Kaushal Mehta, Managing Director, Walplast Products Pvt. Ltd., shares his perspective on the evolving paints landscape, the changing expectations of homeowners and professionals, and Walplast’s strategy to strengthen its presence in the premium decorative paints segment. He also discusses the launch of HomeSure Mastertouch Vivid Shine 2-in-1 Emulsion, the evolution of the HomeSure brand, and how innovation, quality and customer-centricity are shaping the company’s growth journey.
Q1. Walplast has recently expanded its premium paints portfolio with HomeSure Mastertouch Vivid Shine 2-in-1 Emulsion. What market opportunity does this launch address?
The Indian decorative paints market is witnessing a clear shift towards premium, performance-led solutions. Consumers today expect more than an attractive finish; they seek durability, easier maintenance and long-term value. At the same time, contractors, dealers and other professionals need products that simplify procurement, application and inventory management without compromising on quality.
HomeSure Mastertouch Vivid Shine 2-in-1 Emulsion addresses this opportunity by offering a single premium solution for both interior and exterior applications. It combines superior aesthetics with long-lasting protection while eliminating the need to manage separate products. This launch reflects our commitment to solving real customer and channel-partner challenges through practical innovation.
Q2. How does this launch fit into Walplast’s long-term vision for the HomeSure brand?
Our vision is to make HomeSure the brand of choice across the construction ecosystem by delivering a superior customer experience. Over the years, we have expanded the brand beyond wall putty to build a comprehensive portfolio spanning tile adhesives, premium plasters, gypsum products, construction chemicals and paints.
The launch of HomeSure Mastertouch Vivid Shine 2-in-1 Emulsion is an important step in strengthening our premium paints portfolio. Our objective is not merely to offer standalone products, but to build an integrated ecosystem of high-quality building and finishing solutions. Innovation, reliability and customer-centricity will continue to guide this journey.
Q3. Consumer expectations in the paints segment have evolved significantly. How is Walplast responding to these changing demands?
Consumer expectations have moved beyond colour and finish. Customers now look for products that offer lasting beauty, weather protection, washability, easier application, lower environmental impact and dependable performance across diverse climatic conditions.
Our product-development philosophy is centred on these evolving expectations. HomeSure Mastertouch Vivid Shine 2-in-1 Emulsion uses advanced acrylic technology to deliver a rich sheen finish, excellent coverage, superior opacity and strong adhesion. It also offers weather and UV resistance, anti-fungal and anti-algal protection, good washability, low odour and a low-VOC formulation. Backed by a three-year warranty, it is designed to provide customers with greater confidence and long-term value.
We believe the future belongs to products that deliver both beauty and performance without asking customers to compromise.
Q4. How important is innovation in driving growth within the building materials and decorative paints industry?
Innovation is fundamental to sustainable growth in the building materials and decorative paints industry. As construction practices, climatic challenges and customer expectations evolve, products must deliver better performance, simplify application and create greater value throughout their lifecycle.
At Walplast, innovation begins with understanding practical market needs and translating them into relevant, high-performing solutions. It is not limited to launching new products; it also includes improving functionality, application efficiency, durability and the overall customer experience. Products that combine multiple benefits in one solution, such as Vivid Shine 2-in-1 Emulsion, demonstrate how purposeful innovation can benefit homeowners as well as contractors, dealers, distributors and retailers.
Companies that consistently anticipate these needs and convert them into meaningful solutions will lead the industry’s next phase of growth.
Q5. What are Walplast’s key priorities as the company continues to strengthen its presence in the decorative paints segment?
Our priority is to build a premium, innovation-led paints portfolio that addresses the evolving needs of homeowners, architects, contractors, painters and channel partners. We will continue to strengthen product development, manufacturing excellence, quality systems and our distribution network to make our solutions more accessible across the country.
We will also focus on deeper engagement with customers and applicators to better understand on-ground requirements and develop solutions suited to Indian surfaces and climatic conditions. With our manufacturing capabilities, NABL-accredited R&D laboratories and extensive market reach, we are well positioned to scale this portfolio responsibly.
We see significant potential in the premium decorative paints segment and remain committed to offering solutions that combine aesthetics, performance, reliability and sustainability.
