Piyush Gupta, CEO of Vosmos, is at the forefront of revolutionizing virtual reality and metaverse solutions, paving the way for businesses to redefine large-scale events and brand engagement. Under his leadership, Vosmos is leveraging cutting-edge AI integration, immersive hybrid event platforms, and robust data security measures to deliver dynamic and personalized digital experiences. In this interview, Gupta shares his insights on how businesses embrace these innovative technologies, the challenges of scaling AI-powered virtual events, and how Vosmos is leading the charge to stay ahead of the curve.
1. Vosmos is pioneering virtual reality and metaverse solutions. How do you see businesses embracing these technologies for large-scale events and brand engagement?
Businesses are increasingly adopting VR and metaverse solutions to transform how they host large-scale events and engage audiences. These technologies provide immersive, borderless experiences, enabling companies to reach audiences far beyond geographical limits. Studies show that virtual events can expand audience reach by up to 30 times and maintain an average attendance rate of 78%
Furthermore, Metaverse solutions also offer unique opportunities for branding, such as customized virtual booths, interactive showrooms, and gamified experiences, which enhance user engagement and retention. Real-time data analysis allows businesses to track audience participation, adjust strategies, and optimize future events. According to industry reports, the global metaverse market is projected to reach $936.6 billion by 2030, growing at a CAGR of 41.6%.
2. AI-driven virtual events are redefining digital experiences. How does Vosmos integrate AI to enhance interactivity and personalization in virtual gatherings?
AI plays a critical role in making virtual events more interactive, engaging, and tailored to individual preferences. At Vosmos, we leverage AI-powered tools to enhance every stage of an event—from personalized recommendations before the event to intelligent networking during the event and insightful analytics afterward.
AI-powered chatbots assist attendees with navigation, answering queries in real time, and providing personalized content suggestions. Additionally, we utilize AI-driven sentiment analysis to measure audience engagement, helping event organizers make data-driven adjustments to improve attendee experiences.
AI also enables event automation, reducing the workload for organizers by handling registrations, scheduling sessions, and sending personalized notifications. By incorporating these AI capabilities, Vosmos ensures that virtual events feel more dynamic, engaging, and effective in meeting business objectives.
3. With concerns about data privacy in AI-powered virtual spaces, how does Vosmos ensure security while delivering seamless digital experiences?
As AI-powered virtual events become more prevalent, data privacy and security are paramount. At Vosmos, we implement industry-leading security protocols to safeguard user data while ensuring a seamless digital experience.
We utilize end-to-end encryption to protect communications, multi-factor authentication to prevent unauthorized access, and AI-driven fraud detection systems to monitor for suspicious activities. Our platform is also fully compliant with global data protection laws such as the General Data Protection Regulation (GDPR) and other regional privacy standards, ensuring businesses can operate without legal concerns.
4. Hybrid events combining physical and virtual elements are gaining traction. How does Vosmos help businesses create immersive hybrid event experiences?
Hybrid events are becoming the preferred format for businesses looking to blend the best of in-person and virtual experiences, and Vosmos is at the forefront of enabling this transition. Our platform offers advanced tools that allow businesses to seamlessly integrate physical and digital elements, ensuring a unified experience for all attendees.
We create 3D virtual replicas of event venues, allowing remote participants to explore, interact, and attend live sessions. AI-Driven networking tools facilitate real-time interactions between in-person and virtual attendees, bridging the gap between both worlds.
Additionally, we provide real-time AI-powered language translation and closed captions to improve accessibility for global audiences. Our analytics dashboard lets event organizers track engagement across physical and virtual attendees. This helps them optimize future events. With a seamless, immersive, and interactive hybrid experience, Vosmos helps businesses expand their reach and impact. For instance, we recently integrated AI-driven live captioning and translation at events for ElasticOn and Planet.ai, further enhancing the attendee experience.
5. What are some of the biggest challenges in scaling AI-powered virtual events, and how is Vosmos addressing these to stay ahead of the curve?
Scaling AI-powered virtual events presents several challenges, including ensuring seamless connectivity, handling large volumes of data, and maintaining audience engagement across diverse demographics. Vosmos addresses these challenges through advanced AI integration, cloud-based infrastructure, and continuous innovation.
One of the key challenges is bandwidth and latency issues, which can disrupt virtual experiences. To overcome this, we use cloud-based AI processing and adaptive streaming technologies to ensure smooth, high-quality interactions even in low-bandwidth environments.
Another challenge is maintaining engagement for large-scale virtual audiences. To tackle this, Vosmos integrates AI-driven gamification, interactive breakout rooms, and real-time analytics to keep attendees actively involved throughout the event. Our smart automation tools also help organizers manage event logistics efficiently, from registration and scheduling to post-event analytics.
