India’s construction industry is witnessing rapid transformation, driven by urbanisation, infrastructure development and rising consumer expectations for quality, durability and efficiency. While innovation in building materials continues to reshape construction practices, their successful adoption depends on one equally important factor – customer awareness. From contractors and applicators to retailers, channel partners and home builders, educating stakeholders about modern construction solutions and their correct application is becoming essential to delivering better-built, longer-lasting structures.
Modern construction materials, particularly tile adhesives, have transformed the way tiles and stones are installed. Compared to traditional cement-sand methods, advanced tile adhesive solutions offer superior bonding strength, improved flexibility, enhanced durability and better resistance to moisture, making them well suited for contemporary residential and commercial projects. Yet, the successful adoption of these products depends not only on availability but also on educating end users about their benefits and correct application techniques.
Recognising this need, Walplast Products Pvt. Ltd. has launched a month-long customer engagement campaign across Jodhpur and neighbouring markets, including Barmer, Phalodi, Balotra and Balesar, under its HomeSure TileEx brand. Designed as a knowledge-led initiative, the campaign seeks to bridge the gap between product innovation and practical application through direct interaction with contractors, applicators, retailers, channel partners and home builders.
A key highlight of the campaign is the HomeSure TileEx mobile experience van, which has been developed as a travelling demonstration centre. Equipped to conduct live product demonstrations, retailer meets, technical discussions and construction knowledge sessions, the initiative enables customers to understand the advantages of modern tile adhesive technologies while interacting directly with technical experts. By bringing knowledge closer to the market, Walplast aims to strengthen confidence in advanced construction solutions and encourage the adoption of best installation practices.
The campaign also showcases Walplast’s latest HomeSure TileEx range, including HomeSure TileEx EX 344 W, HomeSure TileEx EX 456 W and HomeSure TileEx EX-566 PU. Developed to meet the evolving needs of today’s construction sector, these products are engineered to deliver superior bonding performance, enhanced flexibility and long-term durability across a wide variety of tile and stone installations.
Speaking about the company’s vision behind the initiative, Kaushal Mehta, Managing Director, Walplast Products Pvt. Ltd., said:
“Through the HomeSure TileEx campaign, we aim to strengthen our engagement with customers and channel partners in Jodhpur and surrounding markets by creating greater awareness about high-performance construction solutions and best application practices. The campaign also gives us an opportunity to introduce our newly launched HomeSure TileEx Tile Adhesive solutions to the market and demonstrate how advanced products can help improve construction quality and efficiency. Such initiatives play an important role in building stronger market relationships and delivering long-term value to our customers.”
As India’s construction landscape continues to embrace innovation, initiatives that combine technology with education are becoming increasingly valuable. By investing in customer engagement, technical awareness and knowledge-sharing, Walplast is not only promoting advanced construction materials but also contributing to the development of a more informed, skilled and future-ready construction ecosystem. In doing so, the company is reinforcing its commitment to helping builders, contractors and homeowners deliver projects that stand the test of time.
